I like this video because it is very bright and colourful and in somewhat childlike as of all of the drawings appearing around Coldplay. They use special effects which is rarely used in videos, which makes their video more interesting.
Another video which has effects alike to this which is child like is Cher Lloyd's 'Swagger Jagger'. This has many shapes, bright colours and bubble writing popping up around her as she is walking around and singing.
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